Strategy Implementation and Execution

Marketing Implementation and Execution
Fractional Team Member

THE ONGOING SUPPORT YOU NEED

Get Help with the "Doing"


Let’s face it: There are never enough hands to tackle all of the marketing and communications work in your school. Whether you are a team one one or twenty, there's typically a need to increase capacity to meet the demands placed on your departments.


Building and maintaining a high-performing marketing and communications team can be challenging, especially for resource-constrained schools. Our implementation and execution services offer your team the extra set of hands it needs to get the many jobs done.


Whether you need additional support for a specific project or ongoing assistance on a regular basis, we're here to complement your efforts and drive results.

THE HELP YOU NEED WHEN YOU NEED IT

Flexible Marketing and Communications Team Member

Automation and Workflow Management

Technology should enable, not encumber and it should never replace the personal touch. When used well, it can enhance how your school engages with prospective families and faculty. 


We identify processes ripe for automation, from admissions and enrollment to faculty communications, we implement solutions that save time, create engagement, and free your team to focus on what they do best: nurturing families through personal connections.

Content Writing

Storytelling is essential in capturing the essence of your school’s identity and engaging your community. There is nothing more compelling, no better testimonial, than sharing the success stories of your students. 


We offer your school the expertise needed to produce impactful, high-quality content that resonates with your audience. From website copy to newsletters, we help articulate your vision, achievements, and offerings in a way that informs, inspires, and connects.

Website Management

A school's website is often the first point of contact for prospective families and faculty. Keeping your site updated is crucial for maintaining engagement and conveying current information. Our website management service ensures your online presence is dynamic, accessible, and reflective of your school’s evolving story.


From content refreshes to functionality improvements, we keep your website at the forefront of digital excellence.

Outside Contractor Management

Managing relationships and deliverables with outside contractors can be complex and time-consuming. We'll help streamline thee process by acting as the point of contact between your school and external partners. 


We ensure that all projects are aligned with your strategic goals, delivered on time, and meet our collective standard of excellence. Let us handle the logistics, so you can focus on your school’s core mission.

Internal and External Communications

Effective communication is the backbone of a thriving school. Our service enhances your school’s communication strategy, ensuring consistency and clarity in messaging among staff, parents, students, and the wider community. 


Whether it’s your e-newsletter, a press release, or a slide deck for your parent partners, we help craft clear, impactful communications that foster a sense of community, engagement, and belonging.

CRM Management

Maximize your school’s investment in its CRM. A well-maintained and properly utilized CRM is critical to maintaining and enhancing your school's interactions with students, parents, and alumni. It also helps ensure accuracy when reporting on data and the ROI of marketing efforts.


We serve your school by regularly engaging in data hygiene best practices to ensure accuracy and completeness, while also optimizing its usage to support your strategic goals.

HOW IT WORKS

Our Packages

Our flexible model ensures you have the support you need when you need it.

Choose a block of hours to use per month to supplement your team.

Basic

5
Hours per Month

For schools that need a little extra help each month.



Request Pricing

Standard

10
Hours per Month

For schools that need help with weekly recurring tasks.



Request Pricing

Premium

15
Hours per Month

For schools that have several areas they need help with each month.

Request Pricing

Custom

20+

Hours per Month

For schools that need extra support but aren't ready to hire in-house.

Request Pricing

MARKETING IMPLEMENTATION AND EXECUTION

FAQ's

  • What types of tasks do you do as part of the Fractional Team Member service?

    We’re not afraid to get our hands into the nitty gritty! Our Fractional Team Member service offers schools access to part-time or fractional team support, expanding their team’s capacity and saving money in the process.


    The types of tactics we support include content writing, contractor management, website management, internal/external communications, workflow automation, and CRM management, all tailored to enhance your school's operational efficiency and strategic impact.

  • Do any unused hours roll over to the next month?

    When you purchase a block of hours from us, we close availability for that amount of time each month to ensure we’re available when you need us. Therefore, we are unable to roll your unused block of hours over to the next month.

  • How do I know how many hours are being used and what they’re being used for?

    Transparency is how we roll. You’ll be provided with a weekly summary of the work completed and the amount of time used to complete each task.


  • Do you manage Google Ads or social media ad campaigns?

    We have extensive experience in Google and social media ad strategy and collaborating with experts in those fields. While we do not manage the ad campaign themselves, we can be the point person with your outside contractors to ensure quality of work, timeliness of deliverables, and ROI on your investment.

  • What software are you experienced in using?

    Over the years we’ve acquired experience in the following software platforms: 


    • Finalsite
    • HubSpot
    • School Admin
    • WordPress
    • Constant Contact
    • Mailchimp
    • Unbounce
    • Open Apply
    • Raisers Edge

    This list is not exhaustive. Let us know if you are looking for support in software that isn’t listed here.



Contact Maryanne Today

Please fill in the form to inquire about our services or schedule a discovery call.

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